Girl group MOMOLAND are back with a jazzy concept, and it looks great on them. The brand of cute retro in title track “Bboom Bboom” is quite effective because it blends a few contrasting but complementary genres, bringing to mind groups from the last generation like AOA and Girls’ Day and allowing the sound to leave sugary cute pop behind. While the rest of the EP, “Great!” doesn’t quite get the memo to evolve beyond bubblegum pop, the title track stands out, and may constitute a turning point for the girl group.
The conceptual contrast in “Bboom Bboom,” namely between cute and sassy, takes the song a long way. Bright noises—such as a perky horn loop, stuttering vocal rhythms, and showers of pebbling sound in the high end of the instrumental—combine with feistiness, smugness even, in the jazzy melody and performance. Even the clubby breakdown in the second verse, featuring a rap part and a hip-hop instrumental, doesn’t drastically interrupt the flow of the song even though it should feel quite out of place. That’s because the song allows itself to touch on multiple genres, establishing itself as a shifting but still consistent creation.
The rest of “Great!” does not push boundaries in the same way that “Bboom Bboom” does, but there are some good moments. “Same Same” combines a bright, energetic vocal melody with a sparkly pop instrumental, and it’s well-constructed, if not gripping from start to finish. The mid-tempo “Curious,” while overly sweet at points and lacking a solid instrumental, has more of a hook factor than “Same Same,” catching the ear with very effective rhythmic variations over parts of the chorus. “Fly,” on the other hand, is a bit of a dud with its momentum-detaining beat and dead melody. Though none of the three new B-sides stick the same way “Bboom Bboom” does, the title track is strong enough to—well, in a perfect world where all worthwhile songs got what they deserved—take MOMOLAND’s career to new heights in the near future.
BBOOM BBOOM: KAYBOP OR KAYFLOP? Bbop.
Take a look at MOMOLAND’S “Bboom Bboom” MV below: